Align Your Brand With a Life-Saving Mission That the World Will See.
The Drive to 7000 — America’s Most Ambitious Living Kidney Donation Campaign
Your brand. A historic journey. A worldwide audience.
Most sponsorship opportunities offer a logo on a banner. This one offers something no other cause can match in 2026.
The Drive to 7000 is a 12,000-mile journey across 33 American cities, filmed simultaneously as a feature documentary film and a 33-episode television series, broadcasting live to viewers in 14+ countries on Roku during filming — and then on Netflix or Amazon Prime Video for distribution after theatrical release.
When you sponsor the Drive to 7000, your brand travels every mile of that journey. Your name is seen in every city, in every episode, by every viewer — as the company that stood behind one of the most important kidney donation campaigns in American history.
That is not advertising. That is a legacy.
What your sponsorship puts in front of the world.
The Darker the Night is a full-length documentary chronicling the entire Drive to 7000 journey — and the families, donors, cities, and mission from 2022 until now. Theatrical release is March 11, 2027, followed by Netflix or Amazon Prime Video broadcasts.
Your sponsorship credit appears in the film’s opening and closing credits as specified in sponsorship levels — seen by every viewer, everywhere it plays, forever.
33 episodes — one per city. Each episode is a self-contained story from one city on the tour, including live hospital visits, family interviews, donor recruitment events, and community voices.
Daily live broadcasts air on Roku during filming, with the full series shown starting spring 2027 following the film’s release on Amazon Prime or Netflix.
The worldwide Roku broadcast platform is home to Drive to 7000 live coverage, the Drive for Life series, and original family-friendly programming that highlights people making a positive impact locally and nationally. It currently reaches viewers in 14 countries and all 50 states.
The Drive to 7000 Chevrolet Equinox — fully wrapped with sponsor logos — will travel 12,000 miles through 33 major American cities. It is a moving billboard seen at hospitals, events, press opportunities, and live broadcasts in every city on the tour.
Beginning January 2026, Kidneys for Kids began executing a national media campaign through press releases, television interviews, podcast appearances, and social media that carries sponsor names into every publication and broadcast that covers this historic story.
Healthy Minds — Healthy Bodies events, first pitches with minor league teams, and fundraising dinners provide additional sponsor visibility opportunities, including opportunities for healthy products at events across the country when applicable.
Five levels of partnership. One historic mission.
“The Drive to 7000” and “The Darker The Night” Presented by [Your Brand]
A premier partner in one of 2026’s most powerful stories.
Brilliant visibility across a nation-spanning campaign.
Meaningful visibility with a mission the world is watching.
Stand with a life-saving mission and be seen doing it.
See every benefit side by side.
| Benefit | Presenting $25,000 |
Platinum $15,000 |
Diamond $10,000 |
Gold $5,000 |
Silver $2,500 |
|---|---|---|---|---|---|
| “Presented By” Naming Rights | ✔ | — | — | — | — |
| Vehicle Wrap Logo | ✔ | ✔ | ✔ | ✔ | — |
| Feature Film Credit | ✔ | ✔ | ✔ | — | — |
| Credit in All 33 TV Episodes | ✔ | ✔ | ✔ | — | — |
| Dedicated On-Camera Brand Segment | ✔ | — | — | — | — |
| All National Press Releases | ✔ | ✔ | — | — | — |
| Select Press Releases | ✔ | ✔ | ✔ | — | — |
| Feature Event Sponsor + Speaking Opportunity | ✔ | — | — | — | — |
| All Event Logo Placement | ✔ | ✔ | ✔ | ✔ | ✔ |
| Charity Dinner & Auction Recognition | ✔ | ✔ | ✔ | ✔ | ✔ |
| Good Karma Network Ad | ✔ | ✔ | ✔ | ✔ | — |
| Social Media — Full Summer Campaign | ✔ | ✔ | ✔ | — | — |
| Social Media — Key Milestones | ✔ | ✔ | ✔ | ✔ | ✔ |
| Website Recognition | ✔ | ✔ | ✔ | ✔ | ✔ |
| Exclusive Sponsor Update Calls | ✔ | — | — | — | — |
The credibility, the story, and the track record behind the mission.
In 2013, Brian Martindale — a union tradesman from Bay City, Michigan — donated his kidney to a 10-year-old girl named Jessica Schwerin whom he had never met. He was a one-in-100,000 match who lived four blocks from her home. Today Jessica is 24, pursuing a doctorate in Neuroscience, and serving on the Kidneys for Kids Board of Directors.
That story — of an ordinary person doing an extraordinary thing — is the soul of every broadcast, every episode, and every mile of the Drive to 7000. It is a story your customers, your members, and your community will not forget.
